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This article considers the current problem of investigation and development of method of web-membersâ
socio-demographic characteristicsâ profile validation based on analysis of socio-demographic
characteristics. The topicality of the paper is determined by the necessity to identify the web-community
member by means of computer-linguistic analysis of their information track (all information about webcommunity members, which posted on the Internet). The formal model of basic socio-demographic
characteristics of virtual communitiesâ member is formed. The algorithm of these characteristics
verification is developed.